I’ve said before I’m a sucker for a good-looking watch, but the Ur-1001 Zeit Device practically transcends such a simple description. Beneath the sleek exterior made from non-magnetic ARCAP alloy lies indicators for all manner of measurements. It features and/or tracks satellite hours, retrograde minutes, a day/night indicator, running seconds, a power reserve indicator, a revolving satellite calendar displaying months plus date, an oil change indicator, a 100-year indicator and a 1000-year indicator. That’s right, it’s very easily designed to outlive any potential owners simply by how long it’s meant to track time. The cost? Roughly 430,000 USD. Is it limited edition? You better believe it: only 8 are available for purchase, starting in October. At that price and rarity, it was obviously meant for men with riches far beyond what most of us have available. Just the same, if given the chance to own one of these I think I’d still stick with my G-Shock. I feel it’s more functional and since it’s digital I don’t have to wind it.

urwerk.com – UR-1001

Tags: Watches, WTF?

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