Las Vegas – UFC®, the world’s premier mixed martial arts organization, and Black Rifle Coffee Company today announced a new partnership in which the veteran-owned-and-operated company will serve as the “Official Coffee” of Season two of Dana White’s Tuesday Night Contender Series. The landmark original series returns to UFC FIGHT PASS®, the global brand’s digital subscription service, on Tuesday, June 12.
“We’re excited to partner with Black Rifle Coffee Company to showcase the highly-anticipated second season of Contender Series,” UFC Senior Vice President of Global Partnerships Paul Asencio said. “Contender Series is one of our most promising original series that helps find new UFC talent from around the world.”
Throughout this sponsorship, Black Rifle Coffee will work in conjunction with UFC to provide social content about the series, as well as promote a national campaign offering prizes and exclusive UFC experiences.
“Our brand is all about celebrating those who work hard and take their game to the highest level in everything they do,” Black Rifle Coffee Company Vice President Mat Best said. “We seek to honor the brave who are not ok with mediocracy or the mundane – whether they are a service member, fireman or athlete. Every UFC athlete that walks into the world-famous Octagon demonstrates their commitment to perform at the highest level, so working with the MMA community through Dana White’s Tuesday Night Contender Series is a natural fit for us.”
Along with UFC, Black Rifle Coffee Company also sponsors American entertainment and sports-related entities such as the Vegas Golden Knights, NASCAR, and Sturgis Motorcycle Rally. For more information about Dana White’s Tuesday Night Contender Series, please visit UFCFIGHTPASS.
About Black Rifle Coffee Company
Founded in 2014 by CEO and former Green Beret Evan Hafer, Black Rifle Coffee Company was built upon the foundation of providing coffee and culture to the people who love America. More than just a high-quality, roast-to-order coffee company, it’s a veteran-owned business, operated by principled men and women, many who have served the country honorably through military service or as first responders. Black Rifle Coffee Company is dedicated to employing and empowering former service members through its pledge to hire 10,000 veterans and through its commitment to helping entrepreneurial veteran causes.
About UFC®
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25th Anniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 400 events in 21 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 165 countries and territories to more than 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
