Imagine you’re walking down the street, minding your own business, when you look down and notice a round sticker stuck to your shoe. You casually take it off and notice on the back there’s the image of a land mine with the words “In many other countries you would now be mutilated. Help the victims of landmines!” This is UNICEF’s latest marketing campaign, and it’s greatly increased both website visitation and donations. It also happens to be going viral, which further attributes towards the program’s success. This simply proves that guerrilla marketing can be highly beneficial, and doesn’t always have to involve Mooninites shutting down Boston.

Credit goes to predatorbtu for the source.